Laureus World Sports Awards case study
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The Laureus World Sports Awards, established in 1999, are awarded annually to sportspeople who have been outstanding during the previous year. Extrasys have been providing Laureus's media department with IT services since 2004.
In the process, Extrasys has transformed Laureus's information management and contact processes from an old, inefficient and labour intensive system to a true state-of-the-art procedure. The result is the Laureus Communications Management System.
Features and benefits of the bespoke LCMS
Laureus use the LCMS to manage and communicate with a huge database of international contacts. The system affords unlimited levels of categorisation, labelling and reporting so that, for example, it is easy to find all the Russian football photographers who voted in 2005 but not in 2007.
The application can send out personalised emails and/or faxes to thousands of contacts at a time, and the number of voters is up by more than 150 per cent since Extrasys began to work on it. Previously faxing, for example, was all done manually by temporary staff in the run up to the awards, but now Laureus's media team can do this automatically with a single mouse click.
Customer endorsement:
"We were recommended by a colleague to make use of the team at Extrasys in 2004, when we were researching and investigating electronic solutions to some of our PR & Comms issues, which included (but are not limited to) the following:
- Database management
- Communication and distribution management
- Voting management and Historical Statistics
- Accreditation management and Historical Statisics
"After an initial discussion and quote, we were very impressed with their ideas and electronic solutions for us - as we were at the time managing many of these functions with only excel spreadsheets. We were really pleased with their ideas as we had no idea what we wanted or what we were looking for - once we explained the situation they came up with the ideas and the solutions due to their wealth of knowledge and expertise.
"We moved forward into the initial stages of building a database management system - which was very complex due to that fact that we needed to keep and maintain a lot of historical data, and needed to upload many lists with historical information. And [the LCMS] was created - our own on-line data and comms management system.
"The product that was delivered was exactly what we needed and was tailored to our exact needs and requirements. It is constanly being developed as we realise more functionality that we require, and as we realise the functionality that is possible with this system. No request is too big and too complicated - all our requests have been met. Extrasys have provided us with an amazing tool, and it grows each year, and has become a very important communication tool in our department for both the Laureus World Sports Awards and the Alfred Dunhill Links Championship.
"We have been extremely impressed by the service and support provided by the Extrasys Team - and in particular our main contact person Mark Williams. He is always available to help and always finds a solution to meet our needs.
"We have had 4 years of excellent service and we look forward to continuing to work with Extrasys."
Shelly Storm, Media Operations Manager, Global Public Relations